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ASB sponsorships & community partnerships

Backing community programmes and initiatives throughout Aotearoa New Zealand, to help everyone get one step ahead, together.

Whether it's supporting health and mental wellbeing, or those affected by natural disasters, we're proud to partner with organisations like Youthline, Hato Hone St John, KidsCan, and New Zealand Red Cross, who are doing incredible work for our communities. We're also helping young Kiwi learn money skills through ASB GetWise. We back New Zealand Rugby, and sponsor events like ASB Polyfest and the ASB Classic tennis tournament.

Youthline

Youthline supports young Kiwis aged 12-24 throughout New Zealand offering a free helpline service (via text, phone, webchat & email), counselling and youth mentoring programmes. ASB is Youthline's principal partner, helping to ensure every young person knows it's okay to seek help and that Youthline is available 24/7 to offer support for free.

Youthline

Hato Hone St John

ASB and Hato Hone St John have been in partnership since 2008, working together to make a lasting difference in our communities. ASB branches are equipped with an AED (Automatic External Defibrillator) and AED-trained staff. ASB is the programme sponsor for St John Caring Caller which connects trained volunteers with people who feel isolated or lonely.

Hato Hone St John

ASB GetWise

Our youth financial literacy programme teaches kids to be clever with cash. ASB GetWise is delivered free to primary and intermediate students. This programme teaches practical money management skills and aims to establish good savings habits at one of the most important stages of children's learning development.

ASB GetWise

ASB Polyfest

ASB Polyfest is an annual festival that celebrates Polynesian culture through song, dance and speech. Secondary school students perform and compete on stages representing Māori, Cook Islands, Niuean, Samoan and Tongan cultures. ASB has been naming rights partner since 1985, helping the festival to grow from humble beginnings to the spectacular multi-day event it is today.

ASB Polyfest

New Zealand Rugby

ASB has long been the bank that backs the teams in Black proudly sponsoring the All Blacks, Black Ferns, and Māori All Blacks. We know how passionately New Zealanders support our national teams and we are proud to be a part of it.

ASB Classic

The ASB Classic is New Zealand's premier tennis event, bringing world-class talent to Auckland and showcasing the best of New Zealand to the world. ASB has been the major sponsor of the ASB Classic since 1997.

ASB Classic

Partnerships and sponsorships

KidsCan

ASB is dedicated to supporting KidsCan, who are working to ensure children in need can focus on learning, regardless of their family circumstances.

New Zealand Red Cross

ASB is a Red Cross Disaster Response Alliance partner, committed to aid disaster preparedness and response.

MATES in Construction

ASB is honoured to support MATES NZ, a programme addressing suicide rates in the construction industry, providing support to those at risk.

ASB Good as Gold

A segment on TV1's Seven Sharp to celebrate, recognise and reward Kiwis who are doing amazing things in the community.

New Zealand Falcons

In 2014, ASB became the Major Sponsor of the New Zealand Falcons, Aotearoa's only gay and inclusive rugby union team.

ASB Waterfront Theatre

ASB is naming sponsor of the Auckland Waterfront Theatre, the home of the Auckland Theatre Company. The purpose-built theatre sits next door to ASB's head office in Auckland's Wynyard Quarter.

ASBASB Community Partnerships & Sponsorships