Top Christmas tips for NZ retailers
24 October 2018 / Published in BusinessIs your retail business ready for Christmas shoppers?
With over $6.7 billion spent in retail-related electronic transactions by Kiwis in December 2017 alone1 , it’s no secret that the lead up to Christmas is the biggest retail event of the year.
Research into Kiwi Christmas shopping habits by marketing specialists Energi shows that there are many different ways people approach their Christmas shopping. The time of year people start their shopping impacts how they buy and what’s important to them in a retail environment, both online and offline.
With that in mind, as a retail business, it might pay (literally) to be aware of how you can appeal to customers at different times of the shopping season. The more you understand who is shopping and when, the better you can prepare to meet your customers’ needs and appeal to their interests.
Your own data is a great place to start, look at the numbers for this time last year and keep an eye out for the following:
- Sales spikes in line with holidays or discounts and special offers
- Higher sales volumes in the lead up to Christmas (i.e. 3rd week of December)
- Products that are selling in higher volumes at Christmas time may be considered good gift ideas
Use customer insight to inform your sales & marketing plans
Once you know when and how your customers are shopping you can put a plan in place to target and amplify this behaviour. Energi have prepared some top tips for retailers, based on whether your customers start their shopping early or late in the Christmas season.
Early Shoppers (October – November) |
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What? Help build excitement for early shoppers who love Christmas
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Why?
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How?
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Late Shoppers (December) |
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What? Lighten the load for late Christmas shoppers |
Why?
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How?
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Keep an eye out for more handy tips for retail businesses in our Christmas blog series.
2 Energi, the Christmas Shopping Calendar (2016 Survey Data)
